Web Economics

Where Does All This Great Stuff Come From?

Aside: Competition

Eyeballs and Monetization

Monetize with Advertisements

Targeting and Ad Relevance

Web Search - Ad Quality

Web Search Business

Web Search - Tension Users vs. Advertisers

Web Search - Funding the Browsers

Web Search vs. Privacy

Ads Metaphor - Bee and Flower Symbiosis

Ad Blockers

Non-Ad model: Pay The Artist Directly