The first written case analysis is a group assignment. The paper must be strictly your own group's individual work, independent of discussions or consultations with other groups. This means the first case will be done in teams of 4-6 students. Please refer to the Guidelines and Grading for Written Case Analyses page of the web site. Prepared following the guidelines given in that document. You should attempt to present important background case information, and use the tools discussed in class and in the readings as a basis for your analysis. Make sure that your paper addresses the written assignment. The study questions should be addressed as part of the written assignment. The case will be due at 9AM, before the beginning of class on the due date. Papers submitted after this date and time will not be accepted (including but not limited to later in the same day).
In 2006, Samsung Electronics semiconductor business was the world's largest supplier of flash memory components. The company, however, did not originally invent flash technology and entered the market in the early 1990s behind technology leader Toshiba Corporation of Japan. This case explains how Samsung became a leader in the global market for flash memory over the following fifteen years. Readers are asked how they would make investment decisions to maintain this leadership position going forward.
Recommend a comprehensive strategy, including analysis of alternatives and risks, to the head of Samsung's Semiconductor Business and the Chairman of Samsung. Support your recommendation with an analysis of case facts and answers to the questions below. NOTE: Only the facts presented in the case should be used in your recommendation. This assures consistency of information and consistency in grading.
Answers to the questions below should be incorporated into your writeup.
We would like three teams to present their slides in class on the day the paper is due (Thursday, 5/3/12). Please notify Fred, Micah, and Blair via email by the end of the day on Wednesday, 5/2/12, if your team would like to present. If more than three teams volunteer, three will be selected at random.
See the SCPD Resource Page for general information on assignment submission, team building, expectations, and getting help. See the SCPD Grading Page for evaluation procedures for daily written assignments.
Written work should be submitted using SCPD Homework Processing procedures.
All times listed below are PDT (California time).