Stanford EE Computer Systems Colloquium

4:15PM, Wednesday, January 24, 2007
NEC Auditorium, Gates Computer Science Building B01

Expanding the Mobile Consumer Software Market
Lifestyle, Games, Wallpaper, and Text Messaging

Kristin McDonnell
CEO, LimeLife, Inc.
About the talk:

The mobile consumer software industry is a multi-billion dollar market that is slated to grow three-fold to $50 billion worldwide by 2009. Casual games and the female market are forecasted to be two of the industry's primary growth drivers.

LimeLife is a mobile software publisher focused on bringing lifestyle and entertainment software to the female market. The company works with major consumer companies, such as Time Inc and Procter & Gamble, to bring their content and brands to women's mobile phones. LimeLife distributes its software through the major U.S. wireless carriers including Verizon, Sprint, Cingular, and T-Mobile. The company recently launched InStyle Mobile, a community-based fashion application, in conjunction with Time Inc's InStyle Magazine.

This talk will focus on the opportunities for growth in the mobile consumer software market as well as an overview of the industry's value chain.

For more information, visit the company's Web site at


Download slides for this presentation in PDF format.

About the speaker:

Kristin McDonnell has over 15 years experience in growing and operating consumer digital media companies. She has held senior management positions in a number of Silicon Valley companies including HearMe/Mpath (IPO), AT&T's ImagiNation Network (sold to AOL), and Electronic Arts. At Mpath, Kristin was part of the leadership team that grew the Mplayer online games service to 10 million registered members, took the company public, and sold Mplayer to GameSpy (sold to News Corp/IGN). More recently, she helped drive the launches of two online entertainment communities -- Xfire (sold to MTV Networks) and There. Earlier in her career, she was an Associate with McKinsey & Company, a founding employee of Lante Corporation (IPO), and a marketing associate with IBM. Kristin has an MBA from Harvard Business School and a BS in Engineering with Tau Beta Pi honors from Northwestern University.

Contact information:

Kristin McDonnell
Limelife, Inc.