Creating Infectious Action, ME 228 + MSE 288
home || information || calendar || projects || resources || contact ||

Course Handouts/Readings


The Cathedral and the Bazaar


Seth Godin's Blog
Ideas about business, marketing, entrepreneurship, and change.


Me 288/ MS&E 228 booklist
Texts and films that inspire this course

Most are located in the CIA library at the (Birch Hall) and are available for check out. See Susie for details.

Hard Facts, Dangerous Half-Truths, and Complete Nonsense: Profiting from Evidence-Based Management
Bob Sutton

What Sticks: Why Some Ideas Work in the World and Others Don’t
Chip Heath

Rules for Radicals
Saul Alinsky

Built to Last: Successful Habits of Visionary Companies
Jim Collins

Good to Great: Why Some Companies Make the Leap... and Others Don't
Jim Collins

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber

Pattern Recognition
William Gibson

The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Seth Godin

Purple Cow: Transform Your Business by Being Remarkable
Seth Godin

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
Guy Kawasaki

Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
Jay Conrad Levinson

Steven Levitt

Managing With Power: Politics and Influence in Organizations
Jeffrey Pfeffer

Diffusion of Innovations, 5th Edition
Everett M. Rogers

Case Studies

Thank You for Smoking
Christopher Buckley

Fast Food Nation
Eric Schlosser

Born to Buy: The Commercialized Child and the New Consumer Culture"
Juliet B. Schor

Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time
Howard Schultz

Don't Eat This Book: Fast Food and the Supersizing of America
Morgan Spurlock

Hip Hop

Can’t Stop Wont Stop: A history of the Hip Hop Generation
Jeff Chang

Alonzo Westbrook


The Electric Meme: A New Theory of How We Think
Robert Aunger

Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century
Howard Bloom

Virus of the Mind : The New Science of the Meme"
Richard Brodie

The Selfish Meme : A Critical Reassessment
Kate Distin


Super Size Me
John Banzhaf; DVD

Unsung Heroes
a PBS Documentary Series

(And of course anything by Michael Moore)


Power Persuasion: Using Hypnotic Influence to Win In Life, Love And Business
David R. Barron

How to Persuade People Who Don't Want to be Persuaded: Get What You Want-Every Time!
Joel Bauer

How to Win Friends & Influence People
Dale Carnegie

Influence: Science and Practice (4th Edition)
Robert B. Cialdini

Influence: The Psychology of Persuasion
Robert B. Cialdini

The Science of Influence : How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Kevin Hogan

The Psychology of Attitude Change and Social Influence
Philip G Zimbardo