MKTG 353, 4 Units, Letter grade | 2 Sections: Tu 1:15-4:15pm or Tu 4:30-7:30pm, d.school Studio 1 | Enrollment limited to 44 per section
Building Innovative Brands is a hands-on two-week dive into how leading brands may leverage a Design Thinking approach to become ever more participatory, experiential and experimental.
Together, we will explore how leading organizations stoke conversations, co-create experiences, spark stories and build engaging relationships with consumers.
Inspired by provocative real-world examples and industry guests, diverse student teams will employ human-centered design methods to conceive of and visualize their own creative proposals for how a Stanford GSB program (IGNITE) could engage in innovative, brand-enhancing new ways. Teams will ultimately pitch their experience design concepts to the program leadership for feedback, consideration and potential real-world implementation by Stanford.
MKTG 552 | Spring 2014 | MWF, May 5-16 | GSB co-lab. Final day is Stanford d.school