Building Innovative Brands is a hands-on two-week dive into how leading brands may leverage a Design Thinking approach to become ever more participatory, experiential and experimental.

Together, we will explore how leading organizations stoke conversations, co-create experiences, spark stories and build engaging relationships with consumers.

Inspired by provocative real-world examples and industry guests, diverse student teams will employ human-centered design methods to conceive of and visualize their own creative proposals for how a Stanford GSB program (IGNITE) could engage in innovative, brand-enhancing new ways. Teams will ultimately pitch their experience design concepts to the program leadership for feedback, consideration and potential real-world implementation by Stanford.
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MKTG 552 | Spring 2014 | MWF, May 5-16 | GSB co-lab.  Final day is Stanford d.school