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Course Syllabus

The class will meet on Tuesdays from 4:15 - 7:15pm in Yang and Yamazaki Building (Y2E2), Room 111.
The Thursday special sessions are in the Spilker Building, Room 232.
Week Date Start End Event Assignment Slides
Week 1
9/24 4:15pm 7:15pm Opportunity Assessment 1A. Team Concept Memo (pdf)
1A. Team Concept Memo (docx)
1B. Market Research (pdf)
1B. Market Research (docx)
9/25 5:30pm 7:30pm Mixer 1: Brainstorming
9/26 6:00pm 7:30pm Mixer 2: Pitching
Week 2
10/1 3:45pm 4:15pm Mentor Meet and Greet
10/1 4:15pm 7:15pm Market Validation
Customer Discovery
2. GTM and Fieldwork (pdf)
2. GTM and Fieldwork (docx)
10/3 5:30pm 6:30pm Market Research with
Konstantin Guericke
Week 3
10/8 4:15pm 7:15pm Go-to-market
Product Validation
3. Financial Assumptions (pdf)
3. Financial Assumptions (docx)
10/12 8:30am 12:00pm Gate 1 Presentations
Week 4
10/15 4:15pm 7:15pm Financial Modeling 4. Unit Economics and Product Development (pdf)
4. Unit Economics and Product Development (docx)
10/17 5:30pm 7:30pm Financial Modeling
Deep Dive
Week 5
10/22 4:15pm 7:15pm Product Development Plan 5. Financial Metrics (pdf)
5. Financial Metrics (docx)
extra pptx
10/25 1:15pm 3:05pm MS&E 278 @ NVIDIA Auditorium: When Should the Patent Application Be Filed?
Week 6
10/29 4:15pm 7:15pm Financing 6. Cap Table (pdf)
6. Cap Table (docx)
10/31 5:30pm 6:30pm VC Term Sheets video
11/2 8:30am 12:00pm Gate 2 Presentations
Week 7
11/5 4:15pm 7:15pm Capitalization 7. Business Canvas (pdf)
7. Business Canvas (pptx)
Week 8
11/12 4:15pm 7:15pm VC Presentation
8. Business Canvas Expansion (pdf)
8. Business Canvas Expansion (docx)
Week 9
11/19 4:15pm 7:15pm Entrepreneurship:
Extreme Sport
11/26 Thanksgiving
Week 10
12/3 2:00pm 6:00pm Dry Run 1
12/4 2:00pm 6:00pm Dry Run 2
12/5 8:45am 2:00pm Final Presentations
12/6 8:45am 2:00pm Final Presentations

Week 1 (Sept. 24th - Sept. 30th)

Course Introduction

Opportunity Assessment

Team Mixer I - Brainstorming - Wednesday, September 25 (5:30 PM) MANDATORY

Team Mixer II - Pitching - Thursday, September 26 (6:00 PM)


Reading/Speaker Prep

Week 2 (Oct. 1st – Oct. 7th)

Special Session, October 1st 3:45pm

Market Validation

Customer Discovery

Thursday, Special Session - Konstantin Guericke, Co-Founder of LinkedIn


Reading/Speaker Prep

Week 3 (Oct. 8th – Oct. 14th)

Go-to-Market Planning

Product Validation


Reading/Speaker Prep

Gate I: Opportunity Assessment

Saturday, October 12 (8:30 AM - 12:00 PM) Y2E2-101/105

Gate I Examples:

Week 4 (Oct. 15th – Oct. 21st)

Financial Modeling

Thursday, Special Session - CFO Deep Dive


Reading/Speaker Prep

Week 5 (Oct. 22nd – Oct. 28th)

Product Development Plan


Reading/Speaker Prep

Optional Reading

Week 6 (Oct. 29th – Nov. 4th)

VC Financing

Multistage Financing

Thursday, Special Session - VC Terms Sheets


Readings/Speaker Prep

Gate II: Operating Plan

Saturday, November 2 (8:30 AM -12:30 PM) Y2E2 101/Y2E2 105

Gate II Examples:

Gate II Reminders

Week 7 (Nov. 5th- Nov. 11th)



Reading/Speaker Prep

Week 8 (Nov. 12th - Nov. 18th)

Start-Up Counsel

Pitching to Venture Capitalists

Final Assignment (Due Nov. 15th)

Business Canvas Analysis Example

Reading/Speaker Prep

Week 9 (Nov. 19th)

Entrepreneurship: an Extreme Sport

Optional Reading

Week 10 (Dec. 3rd - Dec. 6th)

Dry Run - Tuesday, December 3, Huang 304

Dry Run - Wednesday, December 4, Huang 304

Final Presentation To VC Panel - December 5 & 6, Fisher Conference Center, Arrillaga Alumni Center

Final Presentation Examples: