Week Date Start End Event Assignment Slides
Week 1
9/23 4:15pm 7:15pm Opportunity Assessment 1A. Team Concept Memo (pdf)
1A. Team Concept Memo (docx)
1B. Market Research (pdf)
1B. Market Research (docx)
9/24 5:30pm 7:30pm Mixer 1: Brainstorming
9/25 6:00pm 7:30pm Mixer 2: Pitching
Week 2
9/30 3:45pm 4:15pm Mentor Meet and Greet
9/30 4:15pm 7:15pm Market Validation
Customer Discovery
2. GTM and Fieldwork (pdf)
2. GTM and Fieldwork (docx)
10/2 5:30pm 6:30pm Market Research with
Konstantin Guericke
Week 3
10/7 4:15pm 7:15pm Go-to-market
Product Validation
3. Financial Assumptions (pdf)
3. Financial Assumptions (docx)
10/11 8:30am 12:00pm Gate 1 Presentations
Week 4
10/15 4:15pm 7:15pm Financial Modeling 4. Unit Economics and Product Development (pdf)
4. Unit Economics and Product Development (docx)
10/16 5:30pm 7:30pm Financial Modeling
Deep Dive
Week 5
10/22 4:15pm 7:15pm Product Development Plan 5. Financial Metrics (pdf)
5. Financial Metrics (docx)
extra pptx
10/24 1:15pm 3:05pm MS&E 278 @ NVIDIA Auditorium: When Should the Patent Application Be Filed?
Week 6
10/29 4:15pm 7:15pm Financing 6. Cap Table (pdf)
6. Cap Table (docx)
10/30 5:30pm 6:30pm VC Term Sheets video
11/1 8:30am 12:00pm Gate 2 Presentations
Week 7
11/4 4:15pm 7:15pm Capitalization 7. Business Canvas (pdf)
7. Business Canvas (pptx)
Week 8
11/11 4:15pm 7:15pm VC Presentation
8. Business Canvas Expansion (pdf)
8. Business Canvas Expansion (docx)
Week 9
11/18 4:15pm 7:15pm Entrepreneurship:
Extreme Sport
11/25 Thanksgiving
Week 10
12/2 2:00pm 6:00pm Dry Run 1
12/3 2:00pm 6:00pm Dry Run 2
12/4 8:45am 2:00pm Final Presentations
12/5 8:45am 2:00pm Final Presentations

Week 1 (Sept. 23th - Sept. 29th)

Course Introduction

Opportunity Assessment

Team Mixer I - Brainstorming - Wednesday, September 24 (5:30 PM) MANDATORY

Team Mixer II - Pitching - Thursday, September 25 (6:00 PM)


Reading/Speaker Prep

Week 2 (Sept. 30th - Oct. 6th)

Special Session, Sept. 30th 3:45pm

Market Validation

Customer Discovery

Thursday, Special Session - Konstantin Guericke, Co-Founder of LinkedIn


Reading/Speaker Prep

Week 3 (Oct. 7th - Oct. 13th)

Go-to-Market Planning

Product Validation


Reading/Speaker Prep

Gate I: Opportunity Assessment

Saturday, October 11 (8:30 AM - 12:00 PM) Y2E2-101/105

Gate I Examples:

Week 4 (Oct. 14th - Oct. 20th)

Financial Modeling

Thursday, Special Session - CFO Deep Dive


Reading/Speaker Prep

Week 5 (Oct. 21st - Oct. 27th)

Product Development Plan


Reading/Speaker Prep

Optional Reading

Week 6 (Oct. 28th - Nov. 3rd)

VC Financing

Multistage Financing

Thursday, Special Session - VC Terms Sheets


Readings/Speaker Prep

Gate II: Operating Plan

Saturday, November 1 (8:30 AM -12:30 PM) Y2E2 101/Y2E2 105

Gate II Examples:

Gate II Reminders

Week 7 (Nov. 4th- Nov. 10th)



Reading/Speaker Prep


Week 8 (Nov. 11th - Nov. 17th)

Start-Up Counsel

Pitching to Venture Capitalists

Final Assignment (Due Nov. 14th)

Business Canvas Analysis Example

Reading/Speaker Prep

Week 9 (Nov. 18th)

Entrepreneurship: an Extreme Sport

Optional Reading

Week 10 (Dec. 2nd - Dec. 5th)

Dry Run - Tuesday, December 2, Huang 304

Dry Run - Wednesday, December 3, Huang 304

Final Presentation To VC Panel - December 4 & 5, Fisher Conference Center, Arrillaga Alumni Center

Final Presentation Examples: