Donna Novitsky

Novitsky Close PhotoDepending on how you count them, Yiftee is Donna’s 3rd or 19th startup. Having spent a career in entrepreneurial marketing, Yiftee brings that expertise to empower shops and restaurants with the tools big retailers use to engage their customers online and mobile -- for a fraction of the time and money. Donna is also a former partner of a top tier venture capital firm, a marketing instructor at Stanford University, and a successful entrepreneur with one IPO and one company sale under her belt. She was named one of the 2014 Top 10 Women to Watch in Tech by Inc. Magazine in April 2014. Donna is a frequent speaker on the topic of entrepreneurship and investment, with recent engagements at Money2020, Harvard Business School, Stanford Graduate School of Business, Stanford School of Engineering and the Apple Store in Soho, NYC. Donna holds a B.S. in Industrial Engineering with Distinction from Stanford University and a Harvard MBA.