Lynda Kate Smith brings over 30 years of experience in marketing, sales and general management across a diverse set of industries and has spent the last 20 years working in the area of high technology products and services. In her capacity as a SVP Marketing/Chief Marketing Officer for a number of companies including Genesys Telecommunications Laboratories, Nuance, Genpact, Jive, WeVideo, and Twilio, Lynda has owned the full end-to-end marketing responsibility for the organization. She has successfully driven product marketing, product management, corporate marketing, field marketing, demand creation, channel marketing, developer outreach, marketing research and strategy development. She is currently working as a consultant and advisor for a variety of startups, ranging from social robotics to cloud-based development services. She has experience in business-to-business, consumer and developer/platform companies. Her global background is extensive with hands on work in the US, Europe, India, China and other major markets. Lynda has an undergraduate degree in liberal arts from Simpson College and an MBA from the Wharton School of Business at the University of Pennsylvania. She is on the faculty of Stanford University where she serves as a lecturer in Global Entrepreneurial Marketing in the Engineering School and diverse programs for the Stanford Center for Professional Development. Her passion is what is happening in this next generation of marketing where digital media and social networks are reshaping the discipline.