Jennifer Aaker

Jennifer Aaker Photo

A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness - specifically she studies how individuals chose to spend their time and money, and when and why those choices are associated with lasting value. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. Her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS Money Watch, NPR, and Science. She co-authored the award-winning book, The Dragonfly Effect: Quick Effective Powerful Ways to Harness Social Media for Impact.

A recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, and George Robbins Best Teacher Award, she teaches courses at the GSB and Stanford d.school on global brand building, digital and consumer insights, and design and innovation, including Building Innovative Brands, The Power of Story and Designing Story in a Digital World. Dr. Aaker serves on the Advisory Board of several private companies, early stage startups such as ADAY to Google X.

She counts winning a dance-off in the early 1980s among her most impressive accomplishments, and cooks very poorly.