Sandy Miranda on Radio Broadcasting

Source: Interview with Sandy Miranda, 14 April 2000.

Pang: So, how much of your time how much of your time has been spent doing radio versus--

Miranda: One day a week. For the last 11 years I've gone to KPFA one day a week. And up for a long time I was working at both. For instance, a major Silicon Valley company hired me in R&D and the agreement was I could work Monday through Thursday, and every Friday I did radio. It was completely above board. They paid me a full time salary and said, "Fine, we want you real bad and that's fine. You do whatever, you just tell us what you want to do." 'Course they weren't really ready at that time to do much of anything, this was ten years ago, or nine.

So starting in '89 I had my true life desire, which was to do radio and audio, and I started going in and getting trained. And seven years ago, I started doing a weekly two-hour show. Up until then I was doing once a month, or something. But I got a two-hour weekly show seven years ago.

I've been on doing that ever since and it's fantastic. It's a lot of work though. It's like teaching a two-hour class every week that you've never taught before. It takes about a day to prepare for it, and a day to do it, and then a couple hours to update the Web site because everybody is spoiled, and of course I was the first one who had play lists available online from my own Web site, and three or four years later, everybody else sort of said, "Okay, okay," because they were complaining that they couldn't get other people's once I started doing it. And now they're Web cast so it's live, we get people listening in London and stuff like that. So I'm using all the tools, and I do digital stuff. I work in a digital studio. I'm totally unafraid of the technology, having been brought up in the midst of it.

Basically for me as a person, having worked for Doug, then going to Apple, after that, man my life was real easy for a long time after that. People just thought you walked on water, I mean literally, if you had been in Apple during those days. And still people will go, "Wow, you were there then." They think of you as, "How could you have known?" But it was pretty obvious to me in those days, having grown up and already working since I was nineteen in what was going to be Silicon Valley. I was there from day one.


Document created on 20 June 2000;