Henry Ford (1863-1947) pioneered the mass manufacture of American automobiles in the early 1900s. He established several automobile plants in Michigan, which were among the first to produce inexpensive, standardized cars by using the conveyor belt and assembly line methods. The Model T was introduced by Ford in 1908. In less than two decades, over 15 million cars were on the road. Despite its continued success, the Model T was discontinued in 1928 in favor of the Model A, a new design intended to overwhelm Ford's competitors. The strategy backfired, however, as the new Model A was not nearly as successful as its classic predecessor.