Video Title: 
Sustainability Matters
Video Length: 
58 Minutes
Video Format: 
DVD/VHS
Video Price: 
$95.00
Wednesday, July 14, 2010
7:30 AM Breakfast, 8:00 - 9:00 AM session
Main Dining Room, Stanford Faculty Club, 439 Lagunita Dr, Stanford, CA.

Does it pay to be green? How environmental practices trigger innovation. Why "greenwashing" makes for a cynical public. With a shift in consumer preferences toward products and services that are better for the environment some companies today compete not only on product features and benefits; but also on the environmental impact of their activities.

These firms have the potential to revolutionize how business is carried out says Professor Barnett. His research on competition among organizations and why firms win and lose found that industrial evolution is driven more by innovations developed in response to competitive threats than by explicit corporate strategies.

Green businesses particularly those cooperating with non-governmental environmental organizations or aligning their business models with government environmental policies, can steer their industries evolutionary path. And green companies that develop internal leaders at various levels of the organization can influence their supply chain's business practices further increasing their environmental impact.

William Barnett is the Thomas M. Siebel Professor of Business Leadership Strategy and Organizations at the Graduate School of Business Stanford University. He is also a Senior Fellow at the Woods Institute for the Environment at Stanford. He received his PhD in Business Administration from the University of California Berkeley.

Speaker: 

William Barnett - Professor of Business Leadership Strategy and Organizations Stanford University

William Barnett is the Thomas M. Siebel Professor of Business Leadership Strategy and Organizations at the Graduate School of Business Stanford University.

He is also a BP Faculty Fellow in Global Management Senior Fellow Woods Institute for the Environment, the Director of the Center for Global Business and the Economy the Director of the Business Strategies for Environmental Sustainability Executive Program and the Co-director of the Executive Program in Strategy and Organization

William Barnett studies competition among organizations and how organizations and industries evolve over time. He has studied how strategic differences and strategic change among organizations affect their growth performance and survival. This research includes empirical studies of technical regulatory and ideological changes among organizations and how these changes affect competitiveness over time and across markets.

His studies span a range of industries and contexts including organizations in computers telecommunications research and development software semiconductors disk drives newspaper publishing beer brewing banking and concerning the environment.

After receiving his PhD in Business Administration from the University of California Berkeley in 1988, Barnett was an Assistant Professor at the University of Wisconsin, Madison School of Business. In 1991 Barnett came to the Stanford Business School as an Assistant Professor.

He became an Associate Professor in 1994 and received tenure in 1996 and has been a full professor since 2001.

Barnett has also twice been a Fellow at the Center for Advanced Study in the Behavioral Sciences and is a Senior Fellow at the Woods Institute for the Environment at Stanford University. Barnett serves as associate editor or editorial board member for several academic journals and serves on the board of directors of iLoop Mobile.