Teacher Rubric for Brochure Evaluation
0 1 2 3 score
Understanding of Mural Concepts
Visual Elements There was no evidence of understanding the visual elements.(No inclusion of the roles of line, color, shape, light, or composition for explaining the mural).  There was little evidence of understanding the visual elements. There was some evidence of understanding the visual elements. There was clear evidence of understanding the visual elements. _____
Context There was no evidence of understanding the context of the murals (social, political, historical, or physical) There was little evidence of understanding the context of the murals (social, political, historical, or physical) There was some evidence of understanding the context of the murals (social, political, historical, or physical) There was clear evidence of understanding the context of the murals (social, political, historical, or physical) _____
Written Content
Overall Quality of Writing This brochure uses poor English and needs to be re-written. The writing in this project is difficult to understand. Paragraphs and/or choices of words often don't make sense, or else it looks like the writing was done by someone other than the Web authors. This brochure has many interesting things in it. The writing is understandable, but there are some places where it may be hard to understand. The writing could probably have been improved if the authors had asked for reviewers to give them more suggestions for improvement.

 The brochure is interesting to read and holds the visitor's attention. Writing is simple, clear, direct, and in an active voice. Paragraphs are well structured and there is a logical flow from one paragraph to the next, and from one page to the next. _____
Writing of Details There is a variety of supporting information, much of which is useful, adds interest and contributes to an understanding of the project's main idea. Some of the information may not seem to fit or doesn't seem to make any important contribution. There is a rich variety of relevant supporting information that is useful, adds interest and contributes to an understanding of the project's main idea. Supporting details can include things like, anecdotes, interpretation, stories, graphics, URLs to supporting Web sites, photographs, sounds, video, etc..

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Need for Revision There is not enough detail and information to support the brochure's theme or purpose. There may not be enough variety in the information provided. Or there may be too much information which is not interesting or useful or relevant to the brochure's theme. Brochure needs extensive editing Brochure could be improved with editing and revision. Brochure needs little or no editing or revision. _____
Brochure Design
In an excellent brochure the overall appearance of pages is pleasing and contributes to understanding of the content. There is a nice balance of easy to read titles, text, colors and graphic which results in a pleasant and comfortable reading experience. Graphic elements contribute to the experience without being cluttered or confusing.
Effective Overall Design Theme The layout is cluttered or confusing, or the layout is so simple that the benefits of the brochure are lost (i.e. it looks more like a term paper than a brochure) Or pages have a different look and feel and it is not clear that they form part of an organized set to accomplish a goal.

The layout of most pages are simple enough to follow the information. Titles and fonts are ususally appopriately used. Most pages follow the same or similar design.

The layout of most pages is clear and easy to follow, and follows a consistent design theme. Headers and fonts contribute to the overall understanding and flow of the information, and help to move the eye from main topics to supporting details.

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Colors, Background, and Text Colors, backgrounds and text are not used effectively. If present the contrast is inappropriate or the background is too busy, which makes the text hard to read.This brochure was great!  We should see things like this everyday! Colors, backgrounds and text are clear and easy to read together but could have been used more effectively.

Colors, backgrounds and text are clear and easy to read together. They work together to create a pleasant viewing experience.

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Graphical Elements (Images) Graphical elements don't seem to serve any useful purpose other than for decoration, and often they are confusing or clutter up the pages. The site would have been better if they left out many of the graphics and icons. Graphical elements sometime help you to understand the layout or flow of information, but sometimes they are used inconsistently, or are confusing, or are unnecessary or distracting decorations.

Images and other graphical elements make a valuable contribution to the appearance, are used consistently on most pages, and contribute to the overall flow of the information.

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Total Score _____