Privacy Statement

Stanford University (“Stanford”) and the BeWell@Stanford Employee Incentive Program (“BeWell” or “BeWell Program”) know you care about the privacy and confidentiality of your information. We take protecting your privacy very seriously. Please read the following to learn more about how we treat your information collected as part of the BeWell Program.

BeWell is a university wellness program administered by the Stanford Health Improvement Program (“HIP”) and the Stanford Department of Athletics, Physical Education, and Recreation (“DAPER”). By using the BeWell website and participating in the BeWell Program in any manner, you acknowledge that you accept the practices and policies outlined in this BeWell@Stanford Program Privacy Policy (“Privacy Policy”).


This Privacy Policy covers our treatment of personal information that we gather when Benefits-eligible employees and their spouses or registered domestic partners (“you”) use the BeWell website or participate in the BeWell Program and activities.

Our Privacy Policy does not apply to the information practices or services offered by other organizations or individuals (“Third Parties”), including service providers, advertisers, sponsors and others linked to our website.


BeWell data:  BeWell data is personal information that we gather when you use the BeWell website or participate in the BeWell Program and activities.  It includes the following: name, gender, SUNet ID, email address, university employee ID, phone number, date of birth, employment type, department, location, university affiliation, name of health plan, lifestyle behaviors, attitudes, cell phone carrier, preferred mode of contact, whether or not you have chosen to share your data, biometric screening and health information, and data regarding class selection and participation, as well as how you heard about BeWell.

Identifiable data: Any data that can be used to identify, contact, or locate an individual, either alone or combined with other easily accessible sources.

De-identified data: Data that does not identify a specific individual; that is, data from which all identifiers, such as name, email address, date of birth, phone number, have been removed.


In order to participate in the BeWell Program, certain personal information about you, including information about your health, diet, lifestyle behaviors, and name of health plan, must be collected. We will obtain information from you in one or both of the following two ways:

  • Information you provide:
    1. Registration and Account Setup
      When you use our websites to create your account during the registration process, we collect personal information about you. Stanford employees are asked to provide certain information, including name, gender, SUNet ID, email address, university employee ID, phone number, date of birth, employment type, department, location, university affiliation, name of health plan, cell phone carrier, preferred mode of contact, whether you want text message alerts, how you heard about BeWell, and whether or not you have chosen to share your data.  Spouses/registered domestic partners are asked to provide their name, email address, username, password, phone number, gender, date of birth, preferred contact method, cell phone carrier, whether they want text message alerts, how they heard about BeWell and whether they have chosen to share their data.
    2. BeWell Programs
      As part of the BeWell SHALA and Wellness Profile, you provide personal information, including name, age, phone number, email address, gender, lifestyle behaviors, physical activity, attitudes, screening data, and other health information. If you choose to upload your screening information that has been collected by your physician, then that information will be entered into our databases.If you participate in BeWell berry activities, such as classes or workshops, including those delivered by departments outside of BeWell, you may be asked to provide personal information, including name, phone number, employee ID, and email address to the department offering the class or workshop.If you participate in the Healthy Work Environment (HWE) program, your ambassadors will collect your participation data and provide it to the BeWell Program.Spouses/registered domestic partners are not eligible for receiving the monetary berry incentive, but may participate in BeWell workshops. In that case, the same information may be collected from them.
    3. Surveys
      We periodically use surveys to gather additional information about you. The surveys collect personal information, including age, phone number, gender, demographic variables, lifestyle behaviors, attitudes, and health information.
    4. Live Chat
      You have the option of using our Live Chat feature (provided by an outside vendor) to communicate with BeWell. This feature collects information such as your name and the communication between yourself and the BeWell staff.
  • Information we collect automatically:
    1. WebAuth
      Employees use the university’s WebAuth system in order to gain access to our site. WebAuth will send your SUNet ID, name, email address, phone number, university employee ID, university affiliation, and organization unit and department to us automatically.
    2. HTTP Referrer
      We may collect non-personal identification information about you whenever you interact with the BeWell website.  Non-personal information may include the browser name, the type of computer, and technical information about your means of connection to our website, such as the operating system and the Internet service providers utilized and other similar information.
    3. Web browser cookies
      Our website may use “cookies” to enhance your experience.  Your web browser places cookies on your hard drive for record-keeping purposes and sometimes to track information about you.  You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent.  If you choose to reject cookies, some parts of the website may not function properly.
    4. Job information
      For the purposes of program planning and evaluation, University Human Resources may share limited information regarding University employees, including: university employee ID, job type, union status, job location, gender, organization unit and department.

Except benefit-eligible employees and their spouses/registered domestic partners, we do not knowingly collect or solicit personal information from anyone under the age of 18 or knowingly allow such persons to register for the BeWell Program.


We will only use your BeWell data as described below or as required or permitted by law.  Your data will not be used as a means to limit or restrict healthcare.  Additionally, your identifiable health information will NOT be shared with University Human Resources or your health plan.

We will use your data primarily for the purpose of helping you take action to improve your health and for the administration and evaluation of our programs. As such, your personally identifiable BeWell data are accessible only by limited parties, such as the staff of the BeWell Program, their university-approved agents and vendors, and the IT personnel that maintain the data and websites.

As part of our quality control process, your data will be checked for accuracy and corrected when necessary.

Your data may be used for the following purposes:

a) To evaluate your health results and suggest appropriate health promotion resources to you, both on campus and/or with your medical plan.

b) To allow you to access the BeWell websites and health education materials. Your information is also used to allow you to register and confirm eligibility for the resources available to qualified participants as part of the Employee Incentive Program, including group fitness classes at a reduced rate.

c) To tailor health promotion surveys and programs for you.

d) To issue monetary rewards and to track program participation as part of the BeWell Employee Incentive Program, including participation in classes offered by other departments. Your name and university employee ID will be compared to a list of individuals on Stanford’s sponsored medical plans to identify those individuals who qualify for a monetary incentive, and will be sent to University Payroll in order to issue your incentive.

e) To offer non-monetary prizes to participants. Identifying information of eligible participants, such as name or email address, may be sent to an outside vendor for the purpose of issuing prizes. The vendor may collect additional information in order to deliver the prize to participants.

f) To prompt your participation in the BeWell program and to notify you of information, resources, programs, events, classes, studies, initiatives, or surveys related to health or wellness. For these purposes, your name and email address may be sent to an outside email service in order to send emails and track usage statistics of these emails.

g) To examine the relationship between survey variables and program participation, and to plan future health promotion programming.

h) To solicit feedback about the BeWell program.

i) To evaluate the effectiveness of behavior change and health promotion programs.

j) To calculate participation rates among participants as a whole and by groups (e.g., departments, gender) and to design strategies to increase participation.

k) To suggest and plan future health programming and benefits design at Stanford.

l) To compare health behaviors and risks of different groups and to identify health promotions that will be most effective for the different groups.

m) To provide norms against which sub-groups can be compared.

n) To identify the health behaviors and risks of different groups and compare them with each other and national data.

o) To apply for funding that will help promote health.

p) To investigate the relationship among demographics, BeWell participation, lifestyle behaviors, knowledge, attitudes, and mental and physical health and well-being.

q)For use in IRB-approved research projects.

When used for purposes (g) through (q), your data may be combined with data provided by other university departments and will be subjected to aggregate data analysis and reported both to groups and individuals within Stanford University and to outside groups (e.g., health plans) and for research, educational, and publication purposes. No identifiable information will be contained in the reports.

Authentication and tracking logs will be used to produce usage statistics and identify potential website improvements. This information does not contain any personally identifiable information.


Some of your identifiable BeWell data may be shared with university-approved Third Parties of the BeWell Program.  BeWell data provided by you prior to January 1, 2012 will NOT be shared with Third Parties.

Your SHALA, screening, program participation data, and information calculated from that information, along with personal identifiers such as name, university employee ID, date of birth, gender, and relationship type, will be sent to the Third Party approved by Stanford’s Chief Information Security Office. This entity will merge these pieces of information with healthcare claims data and insurance eligibility data provided by medical plans or the plan administrator to evaluate the value of the BeWell Program. Stanford University staff will be given access to de-identified reports based on these data.


BeWell is committed to protecting the security of your personal information. We maintain safeguards to protect the security, integrity, and privacy of your data, including the following practices:

a) storing information we collect on computer systems located in controlled facilities with limited access;
b) protecting the transmission of your information over the Internet, through the use of encryption, such as the Secure Socket Layer (SSL) protocol;
c) using a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosures; and
d) limiting access to data to only authorized personnel.

We endeavor to protect the privacy of the personal information we hold in our records, but we cannot guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of your personal information.

The BeWell website contains links to additional programs and websites associated with Stanford.  When following a link to another website, you should read that website’s privacy policy or consent form and make sure that you agree with it and can accept it.


You may choose not to visit or use the BeWell website or participate in BeWell activities.  If you choose not to use the BeWell website, you will be unable to participate in the BeWell Program.  If you choose not to share your information with university-approved Third Parties of the BeWell Program, you may not receive the full monetary incentive of the BeWell Program.

You may be able to add, update, or delete certain personal information as explained below. When you update or delete your information, we may maintain a copy of the unrevised information in our records.


You may access, and in some cases, edit or delete your user profile information and SHALA responses through the BeWell website.  You may also request a correction to your data, request removal of records from our database or submit any questions or concerns to the BeWell team using the procedure under “Contacting Us.” Please do not include any personally identifiable or other sensitive information in an email or voicemail message.


This Privacy Policy will be updated periodically to reflect any material changes in our programs and practices.  These changes will be evident by inserting a new “Effective Date” (see below) and are effective when they are posted to our website at:  https://bewell.stanford.edu.  Treatment of information we collect now is subject to the version of the Privacy Policy in effect at the time such information is used.


If you would like to send us a request, or if you have any other questions or concerns regarding our Privacy Policy, you may contact us by e-mail at bewell@stanford.edu or call us at 650-721-2984.

Effective Date
This policy is effective as of  12/20/16.