5.7 Marketing & Stakeholder Strategy - Updates

update11/4/09 – 5.7 Marketing and Stakeholder Strategy

New “Sunshine” Disclosure Law for Stakeholder Conflict of Interest
The healthcare reform bill under consideration in the U.S. House of Representatives and one of two health bills under review by the U.S. Senate would require pharmaceutical companies, medical devices manufacturers, and makers of medical supplies to produce annual reports for the government about their financial affiliations with physicians.  This legislation would also require companies to publish the information via a searchable, online public database.  While the “sunshine” provisions being considered by the Senate would be focused on the financial ties of payments made only to doctors and teaching hospitals, the provisions in the House would cover payments to all types of health care providers, including medical researchers, medical institutions, professional medical associations, industry-sponsored foundations, and disease advocacy groups.  According to an article in the New York Times, AdvaMed, a professional association in the medical device field, is supportive of the Senate version of a sunshine law.  More information can be found in the Times article


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