Project Description

The ReDesigning Theater project ran from June 2012 to December 2014.

Its research, resources and staff have become part of the Stanford Creative Ignition Lab 

Click here to visit the Creative Ignition Lab

ReDesigning Theater’s goal was to reinvent theater. The project will identify and define the elements necessary to create and launch a new artistic genre of live performance appealing to the 20- to 35-year-old demographic.

Students worked collaboratively  to utilize technology in new ways, and embody what is unique to the Silicon Valley / San Francisco Bay Area. Stanford’s education and research ideals were at the heart of this endeavor. By combining a variety of disciplines we leveraged their differences to create an accessible and radical collaborative performance “atmosphere” on campus. It invited, unified, and maximized the resources of Stanford.

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ReDesigning Theater seeked to create a new financial model for theater and move performance from a lead back audience viewer perspective:

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To a lean in participation and engaged community that is enriched via technology and social media:

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The ReDesigning Theater Primary Directives:

– Research: Seek out the cutting edge and gain info from target audiences
– Education: Develop curriculum that creates meaningful learning experiences
– Projects: Produce events that test the limits of exposure
– Entrepreneurial Environment: Create an atmosphere that supports and fosters innovation


– Seek out individuals and groups at the cutting edge of theater and performance and identify nascent trends in technology and art.
– Gather data and engage in need-finding to create more accessible and engaging theater experiences for target audiences.
– Build creative relationships between disciplines, departments, and individuals.


– Provide a curriculum that challenges, supports and enriches students through meaningful learning experiences while giving them the tools and confidence to take their education into the real world.
– Engage students with a multifaceted learning process that includes collaboration, project incubation, lecture series, workshops with industry professionals, and exposure to current theater productions and trends.


– Provide each student with the opportunity to engage in hands-on projects that synthesize and experiment with curriculum concepts.
– Give students the skills required for the full range of performance design, from need-finding to prototyping, problem-solving, production, and evaluation.
– Encourage students to engage with the general public by documenting and sharing their experiences through the internet, videos, performances, and more.

Entrepreneurial Environment:
– Create a non-competitive atmosphere that supports and fosters innovation and experimentation.
– Inspire students to test, prototype, re-design and continuously expand on their creative instincts.
– Provide an incubation space where each student is encouraged and guided in his or her development as an empowered innovator.