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Coming out of the closet : exploring LGBT issues in strategic communication with theory and research

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Cubb LC192.6 .C666 2013



Bisexuality--Study and teaching, Homosexuality and education, Sexual minorities--Study and teaching, Sexual orientation--Study and teaching, Transsexualism--Study and teaching


Contents: Introduction: Coming out of the closet to address challenges with LGBT research / Natalie T.J. Tindall -- Harassment in the workplace : violence, ambivalence, and derision experienced by LGBT strategic communicators / Richard D. Waters -- Invisible in a visible profession : the social construction of workplace identity and roles among lesbian and bisexual public relations professionals / Natalie T.J. Tindall -- Invisible and visible identities and sexualities in public relations / Lee Edwards & Jacquie L'Etang -- One agenda, multiple platforms: how 21st-century LGBT advocacy organizations navigate a shifting media landscape to communicate messages of equality / Dean E. Mundy -- Sexual minorities as advertising gatekeepers : inside an industry / David Gudelunas -- Mis(sed) representations : LGBT imagery in mainstream advertising / Kristin Comeforo -- Symbolic interactions in sexual scripts : improvisation and male consumer responses to gay-vague advertising / Jacqueline Lambiase, Glenn Griffin, and Kartik Pashupati -- Neither cold nor hot : assessing Christian world wide web sites that target LGBT publics / Douglas J. Swanson -- Gaffes, glitches and gays : how organizations respond to LGBT crises / Brenda J. Wrigley -- Absolut vodka : defining, challenging, or reinforcing gay identity? / Christopher Chávez and Katie R. Place -- Who we were is who we are : uses of history in Philadelphia's LGBT tourism marketing / Byron Lee -- Politicizing gay advertising : a consumer response study / Wan-Hsiu Sunny Tsai -- Strategically framing same-sex marriage : lessons from California's 2008 "proposition 8" campaign / Hayley Cole -- Advocacy in the digital age : participatory media and the empowerment of an LGBT public / Erica Ciszek -- From unspeakable to homosexual to gay to LGBT : the evolution of research on marketing's most controversial market segment / Laurie M. Phillips -- Epilogue: Looking back, moving forward : new directions in LGBT research / Richard D. Waters.

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