The uses of intercollegiate athletics : opportunities and challenges for the university
Source:New directions for higher education ; no. 148, Jossey-Bass, San Francisco, p.125 (2009)
Call Number:Cubb LB2300 .N5 NO.148
Keywords:College sports--Economic aspects--United States, College sports--Social aspects--United States, Prestige, Universities and colleges--Public relations--United States, Universities and colleges--Ratings and rankings--United States
Contents: Old challenges and new opportunities for studying the financial aspects of intercollegiate athletics -- Institutional brand personality and advertisements during televised games -- Institutional advancement and spectator sports: The importance of television -- Athletics success and institutional rankings -- Institutional ambitions and athletic conference affiliation -- Adding football and the "uses" of athletics at NCAA Division II and Division III institutions -- Athletics reform and faculty perceptions -- Students as spectators: Their academic and social integration -- Intercollegiate athletics and modeling multiculturalism -- Athletes as students: Ensuring positive cognitive and affective outcomes -- Organizational complexity: The athletics department and the university.