Perspectives on fundraising
Source:New directions for higher education. 1536-0741, Jossey-Bass, San Francisco, p.92 (2010)
Call Number:Cubb LB2300 .N5 NO.149
Keywords:Education--Marketing, Educational fund raising--United States, Educational planning, Fund raising--United States, Universities and colleges--United States--Finance
Contents: The growing role of private giving in financing the modern university / Bruce W. Speck -- The foundation-institution partnership : the role of institutionally related foundations in public higher education / David Bass -- The challenge of funding fundraising / Robert J. Holmes, Jr. -- Leading the way : the role of presidents and academic deans in fundraising / J. Bradford Hodson -- Determining the success of fundraising programs / Thomas S. Hiles -- Integrating development, alumni relations, and marketing for fundraising success / Thomas R. Stevick -- Balancing fundraising in academic programs and intercollegiate athletics / Elizabeth H. King, Eric L. Sexton, James J. Rhatigan -- Prospect development systems : empowering artful fundraising / Dan J. Nicoson -- Recruiting, training, and retaining high-performance development teams / Stephen D. Elder.; Summary: "The purpose of this issue ... is to offer university administrators ... some perspectives on fundraising that will assist them in building and assessing their institution's private giving operation"--P. 1.