Mark Schar

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Contact Information

  • Center for Design Research
    Stanford University
    424 Panama Mall, Bldg. 560
    Stanford, CA 94305-2206


The focus of Mark’s research can broadly be described as “pivot thinking,” the cognitive aptitudes and abilities that encourage innovation, and the tension between design engineering and business management cognitive styles. To encourage these thinking patterns in young engineers, Mark has developed a Scenario Based Learning curriculum that attempts to blend core engineering concepts with selected business ideas. Mark is also researches empathy and mindfulness and its impact on gender participation in engineering education. He is a Lecturer in the School of Engineering at Stanford University and teaches the course ME310x Product Management and ME305 Statistics for Design Researchers.

Mark has extensive background in consumer products management, having managed more than 50 consumer driven businesses over a 25-year career with The Procter & Gamble Company. In 2005, he joined Intuit, Inc. as Senior Vice President and Chief Marketing Officer and initiated a number of consumer package goods marketing best practices, introduced the use of competitive response modeling and "on-the-fly" A|B testing program to qualify software improvements.

Mark is the Co-Founder and Managing Director of One Page Solutions, a consulting firm that uses the OGSP® process to help technology and branded product clients develop better strategic plans. Mark is a member of The Band of Angels, Silicon Valley's oldest organization dedicated exclusively to funding seed stage start-ups. In addition, he serves on the board of several technology start-up companies.


  • Ph.D., Mechanical Engineering, Stanford University, 2011
  • M.B.A., Finance/Marketing, Kellogg School, Northwestern University, 1977
  • B.S.S., Communications, Northwestern University, 1975
  • Vitae

Selected Publications

  • Kress, G. L. and Schar, M. F., “Teamology – The Art and Science of Design Team Formation,” in Design Thinking Research: Studying Co-Creation in Practice, ed. H. Plattner, C. Meinel, and L. J. Leifer (Berlin Heidelberg: Springer, 2011), 191-212.
  • Schar, M.F. and Lande, M., “‘What Counts’ for Success: Understanding the Role of Product Manager and the Implications for Teaching Design Engineering Students” (presented at the Mudd Design Workshop VIII, Claremont CA, May, 2011). Conference Paper Lab Paper


Leaders Make the Future: A Discussion with Dr. Bob Johansen, Distinguished Fellow, Institute for the Future. Sponsored by the Stanford Center for Professional Development, March 5, 2013. Full interview.

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