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“I see now that designers are people who can make information emotional and visceral, who can make a bigger impact by thoughtfully marrying form and content. … To make their points they use a toolkit far more expansive than the typical tools of business, like spreadsheets revealing the bottom line or well-reasoned emails. They solve problems with their hands and their hearts, not just a keyboard and reasoning.”

Becky Bermont, MBA ’05, is vice president for Media + Partners at the Rhode Island School of Design, which where she explores models for collaboration between industry and academia. Bermont writes the blog “Redesigning Leadership” with RISD’s president, John Maeda.

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Also on Stanford Knowledgebase:

  1. QOTD: Management by Blogging
  2. Students Design Products for People in Developing Countries
  3. Don Quixote’s Lessons for Leadership

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