STANFORD GRADUATE SCHOOL OF BUSINESS — As Americans tune in to the debate preceding the next election, some will hear hypothetical questions about candidates. You might get a phone call, for example, asking how likely you would be to vote for so-and-so if she’d hired an illegal immigrant, or if such-and-such a candidate opposed gay [...]
Tag Archive 'Baba Shiv'
STANFORD GRADUATE SCHOOL OF BUSINESS — Accent the positive; eliminate the negative. Besides being the lyrics of an old Bing Crosby song, that phrase has been conventional wisdom for generations of marketers. After all, why would you want consumers to hear anything negative about your product? But like a lot of conventional wisdom, it doesn’t [...]
This essay was written by Baba Shiv, Sanwa Bank, Ltd. Professor of Marketing at the Stanford Graduate School of Business Failure is a dreaded concept for most business people. But failure can actually be a huge engine of innovation for an individual or an organization. The trick lies in approaching it with the right attitude [...]
Posted in Research News on Jan 14th, 2011
STANFORD GRADUATE SCHOOL OF BUSINESS – Want to lose weight in 2011? You’ve got a better chance of pulling it off if you tell yourself, “I’d like to slim down and maybe lose somewhere between 5 and 15 pounds this year” instead of, “I’d like to lose 12 pounds by July 4.” In a paper [...]
From the Los Angeles times, December 30, 2010|By Amina Khan As the New Year approaches, so does the dread of coming up with new resolutions — or reviving old ones. Whether it’s losing weight, quitting smoking or putting more into savings, those personal vows of self-improvement are notoriously difficult to keep. Rather than nailing down [...]