STANFORD GRADUATE SCHOOL OF BUSINESS — The key to happiness lies in the choices you make, or so they say. Yet, new research by long-time collaborators Jennifer Aaker, Cassie Mogilner, and Sep Kamvar suggests that people don’t make choices based on a single or shared notion of happiness. In “How Happiness Impacts Choice,” a paper [...]
Tag Archive 'choice'
STANFORD GRADUATE SCHOOL OF BUSINESS — Researchers and marketers have long assumed that consumer decision making tends to be easily swayed and not terribly reliable. A new study coming out of the Stanford Graduate School of Business, however, suggests that many consumer judgments may be far more stable than previously thought –– in fact, they [...]