STANFORD GRADUATE SCHOOL OF BUSINESS — Imagine browsing Ferrari’s web page before going to dinner at a restaurant. Could viewing the expensive cars make you perceive prices at the restaurant as more costly than you otherwise would have? An extensive body of research says that it should. A new study from Stanford Graduate School of [...]
Tag Archive 'consumer behavior'
STANFORD GRADUATE SCHOOL OF BUSINESS — Accent the positive; eliminate the negative. Besides being the lyrics of an old Bing Crosby song, that phrase has been conventional wisdom for generations of marketers. After all, why would you want consumers to hear anything negative about your product? But like a lot of conventional wisdom, it doesn’t [...]
STANFORD GRADUATE SCHOOL OF BUSINESS — Researchers and marketers have long assumed that consumer decision making tends to be easily swayed and not terribly reliable. A new study coming out of the Stanford Graduate School of Business, however, suggests that many consumer judgments may be far more stable than previously thought –– in fact, they [...]