STANFORD GRADUATE SCHOOL OF BUSINESS — As Americans tune in to the debate preceding the next election, some will hear hypothetical questions about candidates. You might get a phone call, for example, asking how likely you would be to vote for so-and-so if she’d hired an illegal immigrant, or if such-and-such a candidate opposed gay [...]
Tag Archive 'consumer'
Consumers are likely to run out and spend stock dividends while income from capital gains is more likely to be reinvested or saved, says the Business School’s Stefan Nagel and his coauthors. The finding could be considered in setting economic policy.
Social networking sites, such as Facebook and MySpace, make their money through advertising revenue generated as users click on specific pages or featured ads. So what’s the smartest strategy for network owners? Should they work to get more users and stimulate clicks? Do users with lots of friends tend to post more content, or do [...]
Posted in Research News on Jan 14th, 2011
STANFORD GRADUATE SCHOOL OF BUSINESS – Want to lose weight in 2011? You’ve got a better chance of pulling it off if you tell yourself, “I’d like to slim down and maybe lose somewhere between 5 and 15 pounds this year” instead of, “I’d like to lose 12 pounds by July 4.” In a paper [...]
STANFORD GRADUATE SCHOOL OF BUSINESS — Plenty of corporate CEOs say they want employees who know how to have fun. But Anheuser-Busch InBev NV chief Carlos Brito, describing the demanding corporate culture he maintains, admits he doesn’t even like the word. ”I think fun’s too weak. … I have fun at the beach with my [...]
STANFORD GRADUATE SCHOOL OF BUSINESS — Tony Hsieh, CEO of fast-growing online shoe and apparel retailer Zappos.com, takes happiness seriously. There’s surprise free overnight shipping upgrades for VIP customers, and a corporate face so friendly that lonely people are known to telephone Zappos’ corporate call center at all hours just to talk (the longest phone [...]
From Stanford Business magazine STANFORD GRADUATE SCHOOL OF BUSINESS — Thomas Duff didn’t intend to build a huge criminal enterprise, even an imaginary one. But since joining Mafia Wars, the online game he and about 20 million other people play, he has assembled a mafia of 220 players, many of them his real-life friends. They [...]
STANFORD UNIVERSITY — Online shoppers are more likely to buy from a white seller than a black one, according to a study by two Stanford researchers who posted ads on local classified advertising websites across the United States. Classified ads featuring a black person’s hand holding an iPod being advertised for sale received 13 percent [...]
STANFORD GRADUATE SCHOOL OF BUSINESS—In what will be music to the ears of marketers, the old adage that you get what you pay for really is true when it comes to that most ephemeral of products: bottled wine. According to researchers at the Stanford Graduate School of Business and the California Institute of Technology, if [...]
What will it take for the United States and China to move toward environmentally friendly technology such as electric cars and clean coal? Professor Robert A. Burgelman and Andrew S. Grove, a lecturer in management and former chairman of Intel, challenged students in their MBA seminar at the Stanford Graduate School of Business to examine [...]