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STANFORD GRADUATE SCHOOL OF BUSINESS – Want to lose weight in 2011?  You’ve got a better chance of pulling it off if you tell yourself, “I’d like to slim down and maybe lose somewhere between 5 and 15 pounds this year” instead of, “I’d like to lose 12 pounds by July 4.”  In a paper [...]

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STANFORD GRADUATE SCHOOL OF BUSINESS — In 2009, after months of scathing media reports of cars that could accelerate out of control, Toyota had an extremely expensive problem on its hands. Recalls, fines, and plunging sales resulted in losses to the auto manufacturer in the neighborhood of $2 billion. But bad news isn’t always bad [...]

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Social Media for Social Change

One email is all it took for Chaitali Nadig to try saving a life.  The message advertised an upcoming bone marrow drive to benefit Samir Pendse, an 18-year-old battling relapsed leukemia. A marrow transplant is one of his best hopes for a cure.  ”Due to the stage of his disease, he has a very short [...]

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STANFORD GRADUATE SCHOOL OF BUSINESS — Researchers and marketers have long assumed that consumer decision making tends to be easily swayed and not terribly reliable. A new study coming out of the Stanford Graduate School of Business, however, suggests that many consumer judgments may be far more stable than previously thought –– in fact, they [...]

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STANFORD GRADUATE SCHOOL OF BUSINESS —The business plan was hatched by a brainy computer science student from a respected East Coast university. His start-up operated for awhile out of a garage. He’s been on the cover of Time magazine.  Bill Gates? Steve Jobs? No, Jeff Bezos — the other high tech legend in the making [...]

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STANFORD GRADUATE SCHOOL OF BUSINESS — Tony Hsieh, CEO of fast-growing online shoe and apparel retailer Zappos.com, takes happiness seriously. There’s surprise free overnight shipping upgrades for VIP customers, and a corporate face so friendly that lonely people are known to telephone Zappos’ corporate call center at all hours just to talk (the longest phone [...]

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From Stanford Business magazine STANFORD GRADUATE SCHOOL OF BUSINESS – A social media campaign that goes viral, grabbing the attention of thousands or even millions of people at a very low cost, is the dream of many social entrepreneurs. But clearly not every Facebook page, website, or tweet succeeds in this way.  ”You can’t use [...]

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From Stanford Business magazine STANFORD GRADUATE SCHOOL OF BUSINESS — Thomas Duff didn’t intend to build a huge criminal enterprise, even an imaginary one. But since joining Mafia Wars, the online game he and about 20 million other people play, he has assembled a mafia of 220 players, many of them his real-life friends. They [...]

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STANFORD GRADUATE SCHOOL OF BUSINESS —How do you pay your sales force in a way that motivates them to do the best job possible? The U.S. economy spends an estimated $800 billion annually compensating sales forces, almost three times the amount devoted to advertising, yet sales force compensation remains a troubling question. Many firms offer [...]

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STANFORD UNIVERSITY — Online shoppers are more likely to buy from a white seller than a black one, according to a study by two Stanford researchers who posted ads on local classified advertising websites across the United States. Classified ads featuring a black person’s hand holding an iPod being advertised for sale received 13 percent [...]

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