Getting (More of) What You Want: Strategies to Follow and Pitfalls to Avoid Date: Dec. 2, 2009 Time: 9-10 a.m. (PST) Cost: Free Register Presented by: Professor Margaret A. Neale We all negotiate. Yet many of us think of negotiation as something we do primarily in the context of buying and selling. Yet, in its [...]
Tag Archive 'strategy'
Rock groups can lose as much as 40% of their potential sales because consumers don’t know enough about them, says the Stanford Business School’s Alan Sorensen. There are lots of crowded markets out there where lack of information skews sales. STANFORD GRADUATE SCHOOL OF BUSINESS — You won’t see anything written about bands like the [...]
Posted in Research News on Dec 15th, 2008
Key facts and figures describing global and United States’ energy and oil consumption, the history and evolution of the oil industry, and the relationship between U.S. oil consumption and national security are compiled in this research paper. Authors Andrew Grove, Robert Burgelman, and Debra Schifrin argue that these factors are needed to help shape policy before the next market upheaval.
Enduring companies survive because employees throughout the firm, not just those in the executive suite, learn to keep an eye on how related industries are evolving, say Robert Burgelman and Andrew Grove. Strong firms don’t just match the competition, they also recognize fundamental changes in their industries and stay strategically ahead.
Posted in Research News on Apr 15th, 2006
By Marguerite Rigoglioso STANFORD GRADUATE SCHOOL OF BUSINESS—Categorical boundaries constitute ideological fault lines in all industries, but particularly in cultural industries such as music, food, wine, and art. Innovators associated with a genre or a category run the risk of being perceived as inauthentic by their audiences when they break categorical boundaries. Consider for example, [...]
By Anne Field STANFORD GRADUATE SCHOOL OF BUSINESS—In 1998, the County of Los Angeles set out to create a report card grading the hygiene of all restaurants. Phillip Leslie, associate professor of strategic management at the Stanford Graduate School of Business, saw the new law as an opportunity to study the effects of information on [...]
Stanford Business School Professor Examines Strategies for Building New Business Inside Large Companies
Posted in Research News on Jul 8th, 2002
STANFORD GRADUATE SCHOOL OF BUSINESS—He heads one of the most successful high-tech companies ever, but CEO Craig Barrett of Intel sometimes thinks of his company’s core microprocessor business as a creosote bush—the desert plant that poisons the ground under and around it so no new seeds can sprout. Strategy is Destiny book cover Barrett’s frustration [...]