When is being authentic not such a great thing? Straying too far from behaviors that are grounded in one’s own identity (ie. authentic) creates problems over time, for leaders and the groups they lead. If you buy into the idea that none of us are ever perfect, however, and good leaders are constantly challenging themselves to learn and grow, then it’s the case that our ‘authentic self’ is never a model of perfection, and in some cases, it’s not even close. GSB Professor Deb Gruenfeld and Lauren Zander discuss when the costs of authenticity outweigh the benefits, and suggest ways to keep our “authentic self” and our “best self” from getting too far out of alignment.