To write a blog post, switch gears


Today, during a webinar with the 2013 Leopold Leadership Fellows, a question came up about how to write for a blog. Given that blogs differ greatly in purpose, length, and style from writing for academic research, it can seem daunting to sit down and write a post. How do you switch gears to present an idea for a blog audience?

Here are two tips for beating “blogger’s block.”

1. Set the scene. Imagine having a conversation with a reader of the blog you’re writing for. If it’s Leopold 3.0, for example, think of another Leopold fellow you’d like to chat with. Who is it? Where are you? On your way into a meeting? Grabbing your morning coffee? Running into each other at the airport? Your fellow fellow asks you something about your Leopold experience — how you’re using your training, what you still find helpful, what stuck with you. How would you answer? The content would make a great blog post. Try this technique as you write for other blogs, too.

2. Use templates. Bloggers have developed “recipes” over time for posts that attract readers and inspire sharing. Here are a few types, with examples of posts from Leopold 3.0 based on each one:

  • Personal reflection/insight about a tool or approach you’ve tried (or adapted) from your Leopold training
  • “How-to” guide about implementing a Leopold practice you use
  • Photo with a caption or short paragraph about something you’re working on related to your Leopold experience
  • List of your favorite resources related to a Leopold practice or concept
  • Best tips for doing something

What are your best tips for beating “blogger’s block”? Share them in a comment.

Pam Sturner is the executive director of the Leopold Leadership Program. Follow her on Twitter (@PamSturner).

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