3 Days to better storytelling — Day 1: Get inspired

Note from Pam: Many of our fellows have found storytelling to be a powerful tool for talking about their work and why it’s important. Recently the Leopold Leadership Program started collecting resources to help researchers tell their stories in compelling ways. Welcome to “3 Days to better storytelling,” a 3-part blog series with tips and ideas for strengthening your storytelling skills starting today.


Day 1: Get inspired

It seems simple enough: if you want your ideas to stand out and be heard, go out and tell your story. Try googling “effectiveness of storytelling,” and you’ll find a wealth of examples from businesses, nonprofits, health organizations, schools, and other entities about how storytelling helped people absorb and act on new information for change.

Why are stories effective? What happens when you incorporate them into your work? Here are a few perspectives:

This is some of the best advice out there from the pros. But what if you don’t see yourself as a storyteller? In my next post, I’ll show you how you can start applying their ideas in your work.

Pam Sturner is the executive director of the Leopold Leadership Program.

2 thoughts on “3 Days to better storytelling — Day 1: Get inspired

  1. John Calderazzo was great! I loved his demonstration of the effectiveness of storytelling. I was sitting on the edge of my seat waiting to hear what happened next.

  2. Hi Beth, you might be interested to know that John is writing a series of posts for the American Geophysical Union’s blog, “The Plainspoken Scientist.” Here’s the first one, on the importance of knowing your audience: http://bit.ly/17FWpy9.

Leave a Reply