2019-225

Posts by 2019-225

How a Few Anti-Vaxxers Landed on WHO's Top Global Threats List

by 2019-225 on March 17, 2019 6:06 pm

The anti-vaccine or anti-vax movement is a threat to the progress that has been made against infectious diseases. The World Health Organization (WHO) lists “vaccine hesitancy” i.e. delays in vaccinations or refusals of vaccines despite availability, as one the top 10 global threats of 2019 (1). The effect of the anti-vax movement is evident in… Read more

Homophily: The Key to Influencer Marketing.

by 2019-225 on January 25, 2019 8:31 pm

Fyre Festival, the greatest music festival that wasn’t, sold over $3.5 million in tickets and VIP packages primarily through a largely successful influencer campaign. In this Forbes article on influencer marketing, Gerardo Dada, says that the three key factors that influencers must have to be successful are reach, contextual credibility, and persuasion. Traditional influencers are… Read more