Tools for Qualitative Researchers: Focus Groups Method
This section includes:
What is A Focus Group?
Focus Group (FG) is a type of in-depth interview, during the data collection stage of a research project. The researcher invites informants whose characteristics represent those of the target research population, and collect data by engaging the participants in conversations. The focus or object of analysis is the interaction inside the group.
The questions asked in a focus group are similar to those asked in an one-on-one interview.
Why Use Focus Group Interview?
There are several advantages in using focus group interview:
There are, however, disadvantages in using focus group interview:
Potential Focus Group Participants
In doing research on teaching, learning, and assessment, focus groups candidates include:
Freitas, H., Oliveira, M., Jenkins, M., & Popjoy,
O. (1998, Feb). The Focus Group, a qualitative research method. Working
Paper ISRC No. 010298. ISRC, Merrick School of Business, University
of Baltimore. Baltimore, MD.
Resources on this Page
© 2003, National Center for Postsecondary Improvement, headquartered at the
Stanford Institute for Higher Education Research