URL shorteners are free, online tools that create shorter versions of otherwise long, unwieldy addresses.
Some of the most commonly used URL shortening services are:
Many URL shortening services also allow you to create your own name for the shortened link. For example, one of the shortened links to this Techie Tip is http://bit.ly/techietip-on-url-shortening-services.
In addition, if you create an account with goo.gl or bit.ly, you can easily keep track of how many people click on the links from your tweets – these URL shorteners create metrics of the click-throughs.
Here, for example, is a screenshot of the statistics page for the shortened url that was just made for this Techie Tip:
Use URL shortening services to create links in email newsletters, on web pages, and in Twitter or Facebook posts to keep track of how often your links are clicked!