Google Analytics: Data for the Evolving Digital World

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

In this session, Andy Granowitz of Google Analytics demonstrated how to reap the full benefit from this powerful tool – from data collection to action. Andy also discussed recent developments in the digital world and how analysis tools are adapting.

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