Posts Tagged ‘Marketing’

Big Data Analytics

Friday, July 12th, 2013

Big data is the buzz of 2013. This Tech Briefing explains how this is different than just hoarding a lot of data by looking at the problems that big data is purportedly solving, and surveying the rise of the technologies that are powering big data projects today.

This Tech Briefing put big data in the context of marketing, providing examples from retail, financial services, and investment verticals.

Marketing and Metrics with bit.ly, Google, and RSS Feeds

Friday, March 22nd, 2013

This session supplied individuals with tips on how to effectively market their respective department and/or group on campus using bit.ly and Goo.gl. Don and Mark talked about how Technology Training uses bit.ly and goo.gl to collect metrics and to make the client experience easier and faster.

Mark also discussed the benefits of RSS feeds, demonstrating how they can be used to push information to clients.