The Bookworm Generation

According to a new report,”Generation Y, those born between 1979 and 1989, spent the most money on books in 2011, taking over long-held book-buying leadership from Baby Boomers. That’s according to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, the publishing industry’s only complete consumer-based report integrating channel, motivation and category analysis of U.S. book buyers. The Review, an information staple prepared by Bowker® Market Research and industry trade magazine Publishers Weekly, notes that GenY’s 2011 book expenditures rose to 30 percent — up from 24 percent in 2010 – passing Boomers, 25 percent share. And with 43 percent of GenY’s purchases going to online channels, they are adding momentum to the industry shift to digital.”

About Jennifer Summit

I am a professor of English at Stanford University. My research interests generally focus on the medieval and early modern periods, but I've become increasingly interested in how we might use some of the methodologies and questions that have been generated by the academic subfields of the history of reading and the book to understand the uses of literacy today.
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