Affective Science
Decision Neuroscience
Consumer Decision Making



Media Coverage

Neuroforecasting Crowdfunding Outcomes
Impact Magazine - "Crowd pleasers: Using Neuroscience to Identify Crowdfunding Success", Jane Bainbridge
New Scientist - "Scanning your brain can predict what will happen in the future", Helen Thomson
MarketWatch - "How scans of your brain could change the future of retail", Leslie Albrecht
RSM Discovery - "Brain activity can forecast success of crowd-funded projects", Ramses Singeling
Medical Xpress - "Brain activity predicts crowdfunding outcomes better than self-reports", Greta Guest



Affective and Neural Predictors of Microlending
Huffington Post - "The Neurology of Lending", Wray Herbert
Stanford Report - "A smile boosts the chances of getting a microloan", Clifton Parker
APS Minds for Business - "Microlending Success Starts with a Smile"
Live Mint - "Need a loan? Smile", Leslie D'Monte
APS - Wray Herbert

Charitable Giving and the Identifiable Victim Effect
Time Online - "The Selfish Reasons Behind Why We Give", Maia Szalavitz
Forbes - "As Fitbits for Feelings Emerge, Whither Empathy?", Eri Gentry
SFGate - "Stanford studies monks' meditation, compassion", Bryce Johnson
London Free Press - Kelly Pedro
Greater Good Center - "Why We Give to Neighbors, Not Strangers", Hooria Jazaieri
La Tercera (Spanish) - "The B-side of generosity", Jose Miguel Jaque
WellRight - "The Giving Experiment", Michael Guercio
Counsel & Heal - "Giving is Rooted in Pleasure, Not Guilt", Cheri Cheng

Labs and Collaborators (alphabetical)

David Gard PhD - Motivation and Emotion Lab, SFSU
Joel Huber PhD - Duke University: The Fuqua School of Business
Brian Knutson PhD- Symbiotic Project on Affective Neuroscience: SPANlab, Stanford
Sam McClure PhD - Decision Neuroscience Lab, Stanford
Paul Slovic PhD - Decision Research, Eugene OR
Daniel Vastfjall PhD - Linkoping University, Sweden
Sophia Vinogradov MD - Psychiatry, UCSF
Josh Woolley MD PhD - Bonding and Attunement in Neuropsychiatric Disorders Lab, UCSF
Carolyn Yoon PhD - Consumer Behavior & Neuroscience Lab, University of Michigan
Jamil Zaki PhD - Stanford Social Neuroscience Lab

Other Links

Rotterdam School of Management, Erasmus University RSM
The Erasmus Centre for Neuroeconomics RSM
Stanford Psychology Department
Stanford Center for Cognitive and Neurobiological Imaging - CNI
Stanford CCARE - Center for Compassion and Altruism Research and Education