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The Art of the Audio Essay
PWR 2 Fall Quarter 2007
Jonah G. Willihnganz
Stanford University
General Tips for
Writing for Audio Broadcast.
Adapted from Melvin Mencher's News Reporting and Writing.
Broadcast vs. Print Copy
Since you will be writing for a weekly radio broadcast, you will
need to know the differences in writing style for broadcast and print
copy. When writing for broadcast, remember that listeners have only
one chance to hear a story, as opposed to readers having limitless
chances to study print copy. Keep the following broadcast writing
guidelines in mind:
- Use everyday language
- Write short sentences
- Use one idea to a sentence
- Use the present tense if possible
- Ususally confine stories to one major theme
Most broadcast stories are two to five sentences running 10 to 30 seconds.
The broadcast writer's job is to convey the story idea without detail.
Examples
of general broadcast writing tips:
- Anchor a story with present or present perfect verbs in the
lead:
- WRONG: The state highway department announced
yesterday that it will spend six million dollars this year improving farm-to-market
roads. (past)
- RIGHT: The state highway department says that
it will spend six million dollars this year improving farm-to-market roads.
(present)
- RIGHT: The state highway department has announced
that it will spend six million dollars this year improving farm-to-market
roads. (present perfect)
Begin sentences with a source, with the attribution, if needed,
and use paraphrased quotes:
- WRONG: "The city is going to need new traffic lights beginning
right now," the mayor said.
- RIGHT: The mayor says the city needs new traffic lights.
Avoid starting a story with a participial phrase or a dependent
clause:
- WRONG: Hoping to keep the lid on spiraling prices, the
president called today for wage-price guidelines to keep prices
down.
- RIGHT: The president is calling for wage-price guidelines to
keep prices down.
- WRONG: When the bill was passed, he was absent
- RIGHT: He was absent when the bill was passed.
Use ordinary, one- and two-syllable words whenever
possible:
- WRONG: The unprecedented increase in profits led the Congress
to urge the plan's discontinuance.
- RIGHT: The record profits led Congress to urge an end to the
plan
Use vigorous verbs:
- WEAK: She walked slowly through the mud.
- BETTER: She trudged through the mud.
Use active, not passive voice:
- WEAK: He was shown the document by the lawyer.
- RIGHT: The lawyer showed him the document.
This material was taken from Melvin Mencher's
News Reporting and Writing textbook, which has been used as a
reporting class textbook at Cowley College.