For this assignment, you will be the "anti-Calvin" and actively analyze visual rhetoric. Choosing one or more powerful pieces of visual rhetoric, write a 3-5 page essay that analyzes the rhetorical strategies and appeals used to create persuasive meaning.
To facilitate this process, I've written out a step-by-step list of how to proceed to complete this assignment:
1) Select your text(s). Choose visual rhetoric texts that seems suitable for a 3-5 page analysis. You will find a list of visual rhetoric on-line resources on our course's links page. If you are having difficulty deciding on a topic for this paper, you might consider writing on the following:
2) Pre-writing. Do a 5 minute pre-write on your texts. This pre-write should be in addition to any free-writing on the topic done in class. For your pre-write, you may do brainstorming, free-writing, clustering, or the alternate strategy of your choice. Note for Section 3: The pre-writing can count as part of your writer's log.
2) The Draft. Then, write a persuasive interpretation of your texts, considering both the messages within them and the cultural reality they reflect/create. Be sure you consider the assumptions underlying the texts, questions of materiality, layout, audience and purpose.
3) Peer Review. Having downloaded and filled out peer review forms for each essay in your peer review group, return those forms to your partners during peer review on Friday the 10th in class.
4) Revision. Using the comments offered by your peer reviewer and in conference, considering our discussions of revision in class and the tips contained on the Revision handout, revise your essay. As you do so, be sure that you move your paper beyond being a mechanical exercise that simply points out pathos, logos, and ethos in your text -- these concepts should inform your analysis, but you should produce a paper that sounds more like cultural analysis than a student assignment on pathos, logos, and ethos. Look to your thesis statement in particular for guiding your paper toward a sophisticated discussion of how rhetorical appeals function in your texts.
5) Self-evaluation form. After you have finished your revision, fill out a Self-Evaluation form.
6) Hand it all in. On Monday,
October 13th, hand in a folder containing 1) your revised essay;
2) your pre-writing; 3) the peer review evaluation forms your reviewers
gave you ; 4) your draft with my comments on it; and 5) your self-evaluation
form. You also must post your revision in your personal folder on PanFora.
cartoon source: Kill Your TV Website, http://www2.localaccess.com/hardebeck/killtv3.htm