Session 6: October 10, 2007

Creativity & Improvisation

Guest Lecturer: Tina Seelig (tseelig@stanford.edu)

Quotes of the Day

Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.
--- Victor Kiam

When I was young I observed that nine out of ten things I did were failures, so I did ten times more work.
--Bernard Shaw

Creativity requires breaking established patterns in order to look at thinks in a different way.
--Edward de Bono

Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
-- Scott Adams

Summary

Every entrepreneur faces endless challenges along the way. These problems never have one right answer, and often they have never been solved before. The only way for an entrepreneur to succeed is to view each challenge as a opportunity for a creative solution. The best entrepreneurs seek out challenges. The bigger the challenge, the bigger the opportunity!

In this class we will focus on stirring up your creative juices so that you can tackle the challenges ahead. You will be given several interactive projects that have no right answer. You will be encouraged to work creatively with your team, to stretch your imagination, and to take some risks.

Required Readings (Policy on Required Readings.)

• Readings from the Textbooks:
• Technology Ventures (Dorf and Byers): Ch 5 Innovation Strategies; Ch 4 Creating a Strategy (Highlights: Chap 5.4, 5.5, 4.1, 4.4)
• Watch the following short video clips:
• Bob Sutton (Stanford) - Bringing Creativity into an Organization
• Larry Page (Google) - Google Culture: Encouraging Innovation
• Jeff Raikes (Microsoft) - Innovation in Business Models
• Nick Earl, Arcadia Kim (Electronic Arts) - The EA Creative Process

Study Questions (Policy on Study Questions.)

• When have you felt most creative?
• What are your obstacles to being creative?
• Prior to coming to the session, your team should determine a "Team Color" and/or "Team Dress Code or Item". For example, one team may decide to wear all green or to dress with ties and jackets. Please come to consensus on this issue, and come to class wearing your team color/dress/item.

Team Online Assignment (Policy on Online Assignments.)

One person from each team should submit via e-mail the team's name, names of the members, chosen color/dress/item, and selected weekly meeting time (all team members should be able to meet at this time every week).

Note: We will take your photo today to put up on our website.

Recommended Readings (Policy on Recommended Readings. List of readings)

• The Art of Innovation, By Tom Kelley. Chapter 4: The Perfect Brainstorm.
• A Whack on the Side of the Head, by Roger von Oech. Chapter 1: The Right Answer.

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