Online Advertising has been moving rapidly in recent years. Through the rise of online exchanges offering real-time bidding for billions of individual ad impressions each day, the advent of data platforms that allow companies to share and sell information about audiences to each other, and the increasing importance of online advertising as more and more time is spent online, the opportunity to apply economics, statistics and machine learning to this domain has never been greater.
Mark will talk about how Rocket Fuel uses machine learning, control theory, and other aspects of AI to address a number of fascinating problems in online advertising, such as:
Slides:
There is no downloadable version of the slides for this talk available at this time.
About the speaker:
As Chief Technology Officer at Rocket Fuel Inc., Mark is driving the company's core technology development around predictive modeling and optimization for real-time bidding. He studied Artificial Intelligence at Stanford and MIT, where in 1994 he left his PhD and academic career behind to blaze a trail of entrepreneurship on the newly emerging World Wide Web.
He started StockMaster.com as a hobby, then traffic quickly grew and it became the largest stock-quote site on the planet. His startup was one of the first and largest customers of the DoubleClick ad network.
The technology team at Rocket Fuel is building exactly the kind of rocket science for automated campaign management and optimization that he wished for as a publisher. This is exactly the technology that he’s personally very excited about, given his background in AI and robotics, and he sees vast opportunities to use it to boost the effectiveness of online advertising.
Mark holds a Bachelor of Science degree in Symbolic Systems from Stanford University (1991) and a Master of Science (S.M.) degree in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology (1994).
Contact information:
Mark Torrance
408 420-9239
mtorrance@rocketfuelinc.com