Demographics & Social
Demography of Internet Usage: 2.5 Million (7.5 M 2003)
- Growth rate: ~75%/year
- 2/3 are male, but growth in female pop. is greater
- 2/3 are new users (2 yrs or less)
- 71% have attended university
- 76% access the Internet from home
- 26% of users have bought over the Internet
- In spite of economic recesion, Internet usage and related business has been on the rise