Mktg 552

building innovative brands

with jennifer aaker + chris flink

david bordow + natalie kim + saul carlin

Spring 2014

MWF, May 5-16
GSB co-lab

Frequent Questions and Their Answers


What is the time commitment for this course?
This is a projects-based class that is designed to empower student teams to create professional-caliber deliverables for contribution to their personal portfolios. As such, students who opt to take the class should expect it to be very time-intensive. In addition to the class period, successful teams from past classes have reported setting a regular schedule for the following time blocks (note this is an average, some weeks will require more, some less):


Have a question about Social Brands?
Send us an email and we'll respond as soon as we can.