Mktg 552

building innovative brands

with jennifer aaker + chris flink

david bordow + natalie kim + saul carlin

Spring 2014

MWF, May 5-16
GSB co-lab

Application information (Spring 2014)

All students (admitted and waitlisted GSB and all non-GSB) should fill out the course application by midnight on Monday, March 31st

Non-GSB students, please complete the following steps by midnight on Monday, March 31st:

1.  Fill out the course application

2.  Fill out the non-GSB add form (official instructions here).

If you have any questions, email Karina Longinidia at