Mktg 355

Jennifer Aaker

General Atlantic Professor of Marketing & Ormond Family Faculty Fellow for 2012-2013

Stanford GSB

Teaching Assistants

Tim Shi '13

Ellen Le '13

Wesley Leung '13

Brandon Ly '14

Required readings

Delivering Happiness

A Business Case for Happiness

The Psychology of Happiness

Creating Sustainable Performance

BabyCenter | Creating a Social Brand

Pursuing Happiness | The Architecture of Sustainable Change

Stumbling on Happiness

Nike WE | Design Meets Social Good

Dispensing Happiness | How Coke Harnesses Video to Spread Happiness

How to Cultivate Happiness in Companies

JetBlue: Creating a Social Brand

Would You Be Happier if You Were Rich?

If Money Doesn't Make You Happy Consider Time


DH Toolkit Cards  - PDF

DH Toolkit Card Template - PPT

DH Data Downloader [ here ]

Designing Happiness 2012: Moments [ here ]

DH Visual Insights from Readings [ here ]

DH Workbook [ here ]

DH Refresher [ here ]

Michael Heinrich's MindMap [ here ]  
To view the map you will need to download and install XMind [ free ]