Notes on the works
of
W. Edwards Deming,  Joseph M. Juran, Philip B. Crosby,
Armand V. Feigenbaum, Kaoru Ishikawa and Genichi Taguchi

W. Edwards Deming
Constancy of purpose serves as an agent releasing the power of intrinsic motivation by creating joy, pride, and happiness in work and in learning for all employees.  Leadership attributes, attainment of profound knowledge, application of statistical methodologies, understanding and controlling the sources of variation, and perpetuating a cycle of continuous quality improvement are at the heart of the Deming philosophy.

Deming's Fourteen Points for Management

  1. Create constancy of purpose for improvement of product and service.
  2. Adopt the new philosophy.
  3. Cease dependence on mass inspection to achieve quality.
  4. End the practice of awarding business on the basis of price alone.
  5. Improve constantly and forever the system of production and service.
  6. Institute training.
  7. Institute and teach leadership.
  8. Drive out fear.
  9. Break down barriers between staff areas.
  10. Eliminate slogans, exhortations and targets for the workplace.
  11. Eliminate numerical quotas for the workforce and numerical goals for management.
  12. Remove barriers that rob people of pride of workmanship.  Eliminate annual ratings or merit systems.
  13. Institute a vigorous program of education and self-improvement for everyone.
  14. Take action to accomplish the transformation.
1900-1993
Ph.D. Mathematical Physics, Yale, 1928
Worked with Walter Shewhart (Shewhart Control Chart Fame) at Western Electric in the 1920s and 30s.
Began teaching in Japan in 1950 at the invitation of JUSE (Japanese Union of Scientists and Engineers).
Japan's best known and sought after quality award is the Deming Prize, inaugurated 1951.
 Joseph M. Juran
Quality is defined as fitness for use.  Customer needs are translated into product and process features. Pareto analysis is used to target prime improvement opportunities by separating the 'vital few' from the 'useful many' (aka critical few from the trivial many).  Survival and growth are dependent on 'breakthrough' to new levels of performance.

Juran Quality Trilogy

Quality Planning:    The Process for preparing to meet quality goals.

Quality Control:    The process for meeting quality goals during operations. Quality Improvement:    The process for breaking through to unprecedented levels of performance. 1904--
B.S.EE, U. of Minn. 1924, J.D. Loyola, 1935
Worked at Western Electric in 1920s with Walter Shewhart.
Taught in Japan shortly after Deming (1950s).
Recipient of Second Order of Sacred Treasure, Japan, 1981.

Philip R. Crosby
Quality can be achieved through determination, education and implementation.  The basis for a quality culture change is contained in the Four Absolutes of Quality Management.
  1. The definition of quality is conformance to requirements, not goodness.
  2. Quality is achieved through prevention, not appraisal.
  3. The quality performance standard is zero defects, not acceptable quality levels.
  4. Quality is measured by the price of nonconformance, not indexes.
The "14 Step Quality Improvement Process" is designed to structure and position the organization for operational improvements and improved communication.
  1. Management Commitment
  2. Quality Improvement Team
  3. Quality Measurement
  4. Cost of Quality
  5. Quality Awareness
  6. Corrective Action
  7. Zero Defects Planning
  8. Employee Education
  9. Zero Defects Day
  10. Goal Setting
  11. Error-Cause Removal
  12. Recognition
  13. Quality Councils
  14. Do It All Over Again
1926--
Corporate Vice-President for Quality at ITT for 14 years
Founded Phil Crosby Associates 1979

Armand V. Feigenbaum
Total Quality Control (TQC) is an effective system for integrating the quality-development, quality-maintenance, and quality-improvement efforts of the various groups in an organization to enable production and service at the most economical levels which allow for full customer satisfaction.  The four jobs of quality control are:
  1. New Design Control
  2. Incoming Material Control
  3. Product Control
  4. Special Process Studies
The quality system is the network of administrative and technical procedures required to produce and deliver a product of specific quality standards. Manager of Worldwide Manufacturing and Quality Control at GE for 10 years
Awarded title Honorary Member of ASQC, 1986 (Joining ranks of Deming, Juran and Ishikawa)
Founding Chairman of International Academy of Quality

Kaoru Ishikawa
Modern Quality Control constitutes a revolution in management thinking.  Implementing it company-wide can dramatically improve a company's corporate culture.  The ultimate aim of quality control should be to enable companies to share their profits sensibly and fairly among consumers, employees and shareholders, to raise the country's standard of living, and to make life better for the world as a whole.

The prerequisite for a company to act as a single unit in promoting quality control is to improve human relations -- to construct a system of cooperation covering the whole company.

The philosophy of company-wide quality assurance emphasizes the customer and societal issues through the following objectives:

Died:  1989
Profess of Engineering, Tokyo University
Active member JUSE
Awarded Deming Prize in 1952
Honorary Member of ASQC
ASQC Ishikawa Medal inaugurated in 1994

Genichi Taguchi
Cost reduction is achieved through quality improvement and one should communicate quality loss in terms of monetary units.  Quality loss must be measured as a system-wide cost on a life cycle basis (loss to society), not just as the internal costs of non-conformance or defect detection at time of shipment. A quality product will optimize internal and external costs to minimize the loss to society.

One should measure quality deviation from target values, not specification limits of tolerances.  Quality decreases continuously as a quadratic function as a process varies from target, versus the 'step function' mentality that all parts within specifications are equally good.

Quality must be designed into products and services.  One must design products and processes to be insensitive to uncontrolled variation (robust design) at the lowest possible cost.  Design should focus on improving the desired product characteristic (signal), regardless of the level of uncontrolled variation (noise).  Signal to noise ratios are used to guide design.

Engineering methods should be combined with statistical methods as part of the overall design process, referred to as quality engineering.  One must lower the barriers that inhibit the use of statistical methods by providing simplified techniques that can be quickly taught and easily applied by all.  Use statistical methods throughput the product life cycle for quality improvement, especially early in the design process when leverage is greatest.

Born: 1924
Responsible for R&D productivity and product quality at Japan's Electrical Communications Laboratories (similar to Bell Labs).
Awarded Deming Prize in 1960.
First lectured in US in 1980.
Ford Motor Company spun off a training unit called the American Supplier Institute in 1984 with Taguchi as Executive Director.
Awarded MITI's Purple Ribbon (from the Emperor of Japan) in 1989.