Syllabus for MS&E273 (dates for Fall 2018!)

Please realize that these dates are accurate to the above mentioned quarter.

Week Date Start End Location Event
Week 1
9/25 4:30pm 7:20pm Y2E2 111 Course Introduction
Opportunity Assessment
Product Market Fit
9/26 7:00pm 8:30pm d.school Concept Car Room Team Mixer 1: Team Brainstorming
9/27 6:30pm 8:00pm Y2E2 111 Team Mixer 2: Team Pitch Night
Week 2
10/2 4:00pm 4:25pm Thornton Building Mentor Meet and Greet
10/2 4:30pm 7:20pm Y2E2 111 Business Model
Marketing Fundamentals
Customer Discovery
Week 3
10/9 4:30pm 6:20pm Y2E2 111 Go-To-Market Planning
Product Validation
10/9 6:30pm 7:20pm Y2E2 101, 105 & Lobby Break-out Groups (Gate I Prep)
10/13 8:30am 12:00pm Huang 304 & 305 Gate I Presentations
Week 4
10/16 4:30pm 7:20pm Y2E2 111 Product Development Plan
Unit Economics
10/18 5:00pm 7:00pm Y2E2 101 & 105 Financial Model Office Hours
Week 5
10/23 4:30pm 7:20pm Y2E2 111 Financial Operating Plan
Week 6
10/30 4:30pm 6:20pm Y2E2 111 Multistage Financing
VC Financing
10/30 6:30pm 7:20pm Y2E2 101, 105 & Lobby Break-out Groups (Gate II Prep)
11/4 8:30am 3:00pm Huang 304 & 305 Gate II Presentations
Week 7
11/6 4:30pm 7:20pm Y2E2 111 Capitalization
11/8 5:45pm 7:30pm Y2E2 111 / Spilker 232 VC Term Sheets
Week 8
11/13 4:30pm 7:20pm Y2E2-111 VC Presentation
11/20 Thanksgiving Week
No Class
Week 9
11/27 4:30pm 7:20pm Y2E2 111 Keynote Speakers
Entrepreneurial Inspiration
Week 10
12/4 2:00pm 6:00pm Huang 304 Dry Run 1
12/5 2:00pm 6:00pm Huang 203 Dry Run 2
12/6 8:45am 3:30pm Y2E2 270 Final Presentations
12/7 8:45am 3:30pm Y2E2 270 Final Presentations


Week 1

Course Introduction

Opportunity Assessment

Product Market Fit

Team Mixer I - Brainstorming - Wednesday, September 26 (7:00 PM) MANDATORY

Team Mixer II - Pitching - Thursday, September 27 (6:30 PM)

Deliverables



Week 2

Special Session, 10/2 4:00pm

Business Model

Marketing Fundamentals

Customer Discovery

Gate I Preview

Deliverables



Week 3

Go-to-Market Planning

Product Validation

Deliverables

Gate I: Product-Market-Fit and Opportunity Discovery

Saturday, October 13 (8:30 AM - 12:00 PM)



Week 4

Product Development Plan

Unit Economics

Thursday, Special Session - CFO Financial Model Office Hours Deep Dive

Deliverables



Week 5

Financial Operating Plan

Deliverables



Week 6

Multistage Financing

VC Financing

Deliverables

Gate II: Financial & Operating Plan

Saturday, November 3 (8:30 AM - 12:00 PM)

Gate II Reminders



Week 7

Capitalization

Thursday, Special Session - VC Term Sheets with Dan Dorosin

Deliverables



Week 8

Start-Up Counsel

Pitching to Venture Capitalists

Business Model Analysis (Due Wednesday Nov 14 by noon)

Reading/Speaker Prep

Deliverables



Week 9

Keynote Speakers & Entrepreneurial Inspiration

Final Assignment (Due December 2)

Optional Reading



Week 10

Dry Runs - Tuesday, December 4 & Wednesday, December 5

Final Presentation To VC Panel - December 6 & 7, Y2E2 270