Professional Decision Analysis Example (Advertising Strategy)

Advertising Strategy

A decision analysis project focused on advertising strategy, done in Prof. Burke Robinson's class (MS&E 457). This talk was given to consultants at Strategic Decisions Group - you can hear their questions and the subsequent discussion. Prior to this talk, the results had already been presented to the client. At this talk, the analysts wanted feedback from professionals on their work.

This video will make better sense by the time you are done with Case Study 3. You can still watch it to get an idea of Professional Decision Analysis Projects.