Professional Decision Analysis Example (Unleaded Fuel)

Dr. Carl Spetzler, CEO, Strategic Decisions Group, tells the story of his first decision analysis project that got him into the field.

Carl's work involved helping a large Oil&Gas organization figure out if they wanted to introduce unleaded fuel (in the 70s). This video provides a great narrative for a situation in which some of the simplest tools of decision analysis provided incisive clarity where the traditional tools of deterministic finance failed.

This video will make better sense by the time you are done with Case Study 3. You can still watch it to get an idea of Professional Decision Anlaysis Projects.