Professional Decision Analysis Example (Boeing Dreamliner)

David Leonhardi, Business Consultant at Boeing, talks about the use of Decision Analysis in the design of the 787 Dreamliner, at Stanford University in the class "Lessons in Decision-Making."

Professional Decision Analysis Example (Unleaded Fuel)

Dr. Carl Spetzler, CEO, Strategic Decisions Group, tells the story of his first decision analysis project that got him into the field.

Carl's work involved helping a large Oil&Gas organization figure out if they wanted to introduce unleaded fuel (in the 70s). This video provides a great narrative for a situation in which some of the simplest tools of decision analysis provided incisive clarity where the traditional tools of deterministic finance failed.

This video will make better sense by the time you are done with Case Study 3. You can still watch it to get an idea of Professional Decision Anlaysis Projects.

Professional Decision Analysis Example (Advertising Strategy)

Advertising Strategy

A decision analysis project focused on advertising strategy, done in Prof. Burke Robinson's class (MS&E 457). This talk was given to consultants at Strategic Decisions Group - you can hear their questions and the subsequent discussion. Prior to this talk, the results had already been presented to the client. At this talk, the analysts wanted feedback from professionals on their work.

This video will make better sense by the time you are done with Case Study 3. You can still watch it to get an idea of Professional Decision Analysis Projects.

Sensitivity Analysis Using Data Tables

This is a useful video for learning how to use data tables.